What happens when a girl from Miami and a guy from Chicago move to a 118-year old house in small-town North Carolina and care for our rescued chickens.
Tuesday, November 16, 2010
Meet Turkeys, Don't Eat Turkeys!
Friday, November 5, 2010
Friends Don't Let Friends: Miss Pumpkin Whoopie Pies
Top image by: Teeny Tiny Turkey
All other images by me.
Monday, November 1, 2010
Getting Ready for VeganMoFo
We're going to try and participate in the Vegan Month of Food (tracked as #VeganMoFo on Twitter). This means we will try to post at least 20 times during the month of November about vegan food, cooking, baking and more.
We're even in the process of creating an event. If we can get it all organized, we'll be sure to share here.
Let the tasty food begin!
To see the forum of events around the web, check in here.
To see the Vegan Month of Food Flickr pool, go here.
Wednesday, October 27, 2010
It's All About Intent
Thanks to this illustration, a lot of people seem to have suddenly woken up to the fact that products derived from animals are pervasive in modern society. This isn’t news to most vegans, since our lifestyle choice is based on avoiding such products (to the extent practical). As expected, the reaction to this illustration has largely been focused on the conclusion the artist arrived at (i.e. “There is no such thing as a vegan”). We can only speculate about the artist’s intention for creating the illustration, but in our opinion, the conclusion seems a bit misguided.
As we (and others) have defined and discussed in the past, veganism is not about perfection. Anyone who claims to be a perfect vegan has either not done their research or is not quite sure what veganism is about. We live in a society that is built on the use of billions of animals and that isn’t going to change any time soon. The billion dollar industries that farm these animals and sell their by-products as food or raw material to other industries are not going to crumble and fall in a matter of days or months. That’s reality. But is that reason enough to do nothing? Hell no!
The question is, who manufacturers these products and who buys them? We do! Who can instrument a systematic shift in how this entire modern industrial system works? We can! As Lao-Tzu, the founder of Taoism famously put it, “A journey of a thousand miles begins with a single step”.
The moment you acknowledge there’s something wrong with the unnecessary use and exploitation of animals for human benefit, you should ask yourself what that first step can be. No matter how you look at it, the logical conclusion you will arrive at is the path of veganism and ethical consumerism. Most people consider veganism to be extreme because they don’t understand the logical process that leads people down this path. Veganism is a beginning, and what follows is a practical effort to avoid products that are derived from the exploitation of animals. Eventually, with the help of creative vegan education (including the removal of the stereotypes and misconceptions associated with the word vegan itself), we will arrive at our destination. That destination is a world where the demand for animal products has been systematically eliminated.
Or you can do nothing. The choice is yours.
The bolded emphasis above is mine. Many people try to "trip" you up when you declare that you are vegan. They look for ways to poke holes in your argument, which may be the original intention of the illustration, but the image has the opposite effect on me. It just shows how pervasive and disturbing the use of animals is. This is shown to me on a daily basis. The remains of animals are shoved into so many different places; places where there is no good reason to have their bodies being used.
It is difficult to poke holes in my veganism because I know what my goals are. It's about not causing any harm intentionally. I control what I can control. And my goal is to be compassionate... not perfect.
Sunday, October 24, 2010
Gracious Gifts
Sunday, October 10, 2010
Disconnect
When you see this...
Thursday, October 7, 2010
As we get into winter
Minks, foxes, and raccoons are the animals who usually come to mind when people think of animals who are killed for their fur, but countless other species are also exploited for their feathers, fur, and skins. From the tiniest silkworm to the largest llama, all animals used by the clothing industry suffer—and most pay with their lives.
Down
Down is the soft layer of feathers closest to birds' skin, primarily in the chest region. These feathers are highly valued because they do not have quills. While most down and feathers are removed from birds during slaughter, geese in breeding flocks and those raised for meat and foie gras may be plucked while they are alive.
Plucking causes geese considerable pain and distress. One study found that the blood glucose levels of some geese nearly doubled (a symptom of severe stress) during plucking.
Typically, ducks and geese are lifted by their necks, their legs are tied, and their feathers are ripped out. The struggling birds often sustain injuries during plucking. They are then returned to their cages until they are ready to be plucked again. This process begins when the animals are 10 weeks old and is repeated in six-week intervals until the birds are slaughtered.
The eider duck is a protected species, but its feathers are sought after for bedding and clothing. The females lay eggs and surround them with feathers plucked from their own breasts. Farmers in Iceland gather more than 6,500 pounds of eider duck feathers each year. By taking these feathers, farmers are removing important insulation that the eggs need to hatch. It takes feathers from at least 80 nests to fill just one comforter.
Silk
Silk is the fiber that silkworms weave to make cocoons. The so-called "silkworm" is actually a domesticated insect who, in nature, goes through the same stages of metamorphosis—egg, larval, pupal, and adult—that all moths do. Silk is derived from the cocoons of larvae, so most of the insects raised by the industry don't live past the pupal stage, as they are steamed or gassed alive inside their cocoons.
Approximately 3,000 silkworms die to make every pound of silk. While worms can't show their distress in ways that humans easily recognize, such as screaming, anyone who has ever seen earthworms startle when their dark homes are uncovered must acknowledge that worms are sensitive; they produce endorphins and have a physical response to pain.
Cashmere
Cashmere is hair that is shorn from cashmere goats' underbellies. These goats are often kept on farms where they are dehorned and castrated and have their ears notched without anesthesia. Goats with "defects" in their coats are typically killed before the age of 2. Industry experts expect farmers to kill 50 to 80 percent of young goats whose coats do not meet standards. Shearing robs goats of their natural insulation, leaving them vulnerable to cold temperatures and illnesses. Many goats are sold to be slaughtered for their flesh after shearing.
Shearling
Contrary to what many consumers think, "shearling" is not sheared wool; the term refers to the sheep. A shearling is a yearling sheep who has been shorn once. A shearling garment is made from a sheep or lamb shorn shortly before slaughter. The skin is tanned with the wool still on it. It can take 25 to 45 individual sheep hides to make just one shearling garment.
Karakul Lamb Fur
Also called "astrakhan," "broadtail," or "Persian wool," karakul lamb fur comes from lambs who were killed as newborns or while still in their mothers' wombs. Because their unique, highly prized curly fur begins to unwind and straighten within three days of birth, many karakul lambs are slaughtered when they are only 1 or 2 days old. In order to get a karakul fetus' hide—which is called "broadtail" in the industry and which is valued for its exceptional smoothness—the mother's throat is cut and her abdomen slashed open to remove the developing lamb. A mother typically gives birth to three lambs before being slaughtered along with her fourth fetus, about 15 to 30 days before he or she is due to be born. As many as 4 million karakul lambs are slaughtered for their fur every year.
Vicuña
Vicuñas, who are related to camels and llamas and live high in the South American Andes, are exploited for their wool, which is the most expensive material used to make clothing in the world. To obtain their wool, wild vicuñas are typically herded into a V-shaped "funnel trap." This process is terrifying for these shy animals. Panicked vicuñas have even been known to break their necks during herding by crashing into fences. Their ears are then tagged, without the benefit of painkillers, before the animals are restrained and shorn with electric clippers. The shearers usually only leave the hair on the animals' bellies and chests, which isn't enough to protect them from the extreme heat and cold of the Andes.
Angora
Angora rabbits are strapped to a board for shearing, kicking powerfully in protest. The clippers inevitably bite into their flesh, with bloody results. Angoras have very delicate foot pads, making life on a wire cage floor excruciating and ulcerated feet a common condition. Because male Angora rabbits have only 75 to 80 percent of the wool yield of females, they are killed at birth on many farms.
Alpaca
The market for alpaca wool exploded in the 1980s when South American alpacas and llamas were marketed worldwide to entrepreneurs. The craze subsided, but breeding continues, and unwanted animals are now routinely put up for auction. Llama sanctuaries and rescue operations have sprung up in the wake of the breeding craze to handle the growing number of abused, neglected animals.
Shahtoosh
Shahtoosh, often used to make shawls, is made from the endangered Tibetan antelope, or chiru. Chiru cannot be domesticated and must be killed in order to obtain their wool. Illegal to sell or possess since 1975, shahtoosh shawls did a brisk business on the black market throughout the 1990s, selling for as much as $15,000 apiece as the Tibetan antelope's population plummeted to fewer than 75,000. Despite the ban on shahtoosh in India, a thriving black market still caters to customers in London, New York, and Los Angeles who will pay as much as $17,000 for a shawl. As many as 20,000 chiru are killed every year for their wool, a rate that will wipe out the species by 2011 if left unchecked.
You can help put an end to the suffering of all these animals by refusing to wear any clothing made from the skins of animals. Check out PETA's cruelty-free clothing guide for tips on where you can find compassionate fashion.
Image and copy from PETA.
Wednesday, October 6, 2010
Telling the Truth
PCRM's is a bit harder hitting and speaks to the direct negative health effects.
Thursday, September 30, 2010
2500 Calories Plus
I have noticed more and more some bad decadence at work from restaurants. They are competing, I think, to see who can make us eat the worst.
Burger King's latest is a “burger” made with 4 Whopper patties, pepperoni, mozzarella cheese, marinara sauce and pesto and is coming this month to the New York City BK Whopper Bar in Times Square.
And while I know this is a gimmick, it is also real. But why?
This 9.5" monstrosity is over 2500 calories, more than a day's worth of calories for an adult. That alone should stop you but if it doesn't:
1. There are a hundred an forty-four grams of fat in the NY Pizza Burger.
2. There are fifty-nine grams of saturated fat in the NY Pizza Burger.
3. There are 3,780 milligrams of salt in the NY Pizza Burger (more than double the daily allowance for adults).
4. You have better ways to spend thirteen dollars.
5. You do not want to be a part of the culinary suicide that Americans are committing.
6. You want to be a role model for healthy eating.
7. Your stomach just turned at the idea of this culinary travesty.
8. You value your health, both now and in the future.
9. You do not want to participate in the methane production related to making that much meat and dairy – if in fact there is real meat and dairy used in that product.
10. You don’t have an interest in financially supporting the fast food industry’s belief that they can get rich by feeding America death-food.
I hate fast food in general, but when I see examples of garbage like this being served and idolized as food, it makes me crazy.
Sources:
Do not Eat This
Tiny Green Bubble
Wednesday, September 29, 2010
Can one speech make a change?
Severn has been an activist for all her life.
She continues to change the world with her work but her words, almost two decades later still inspire us to stop. To reflect. To CHANGE. But can we? Can we actually listen? And do we have the courage to act.
There is a great movie with Bill Nighy and Kelly Macdonald called "The Girl in the Cafe". It is a love story but it gives insight into the inner-workings of the G8 Summit. In a crucial scene Gina speaks out in a situation where there is tremendous pressure to stay silent... but she can't. You can see the discomfort in the room but in spite of that she continues to speak the simple honest words that have so much impact on those around her. Those that have the power but are often too willing to compromise.
We should never be afraid to speak. We cannot always change the world but we can change ourselves and how we live. We can change our world.. and hopefully all of these individuals will become a groundswell that nothing can stand against.
Tuesday, September 28, 2010
Tonight's Dinner: Acorn Squash Stuffed with Wild Rice Pilaf
Cut the squash in half and remove seeds, rub edges with a bit of oil so they don't stick and bake about 45 min at 400 degrees until fork tender.
In saute pan with about 2 Tbl of EarthBlance, cook chopped carrots, celery, mushrooms (optional) and 1.5 cups of wild rice blend until the veggies are soft. Add 3 cups of vegetable stock, ground pepper and stuffing herb mix (sage is ideal) and bring to a boil. Turn temperature to low and let simmer until rice is done.
Steam broccoli for 15 minutes.
Serve the squash filled with the rice mixture and with the broccoli on the side. Add a green salad for a fresh addition.
Less Impact Fam(ily) Waste Notes:
Squash - no packaging
Wild Rice - from bulk bin purchased in reusable bag
Carrots - bunch in plastic packaging
Celery - rubberband
Stock - some homemade, some from veggie boullion cube w/ foil wrapper
Broccoli - no packaging
Dressing - glass jar
Salad - Bulk plastic bin
Cucumber - no packaging
Cherry tomatoes - recyclable plastic package
Friday, September 24, 2010
A Must See: Forks Over Knives
This is not a movie that is showing you images of animal conditions or factory farming, although there is a bit of that, but rather it focuses on people and their evolving health and lifestyle.
For many, if not most people, in this country this is a huge concern. Their health and the health of their children are at risk from the way they are eating now. There is a lot of crappy but cheap and available food shoved at you every second of every day no matter where you go. This movie shows the connections to how this is hurting us.
Friday, September 17, 2010
Messages from MUTTS
According to the site:
McDonnell's website, muttscomics.com, promotes his animal and earth friendly philosophy. Consistent with McDonnell's concern for the environment, all of the MUTTS books are printed on recycled paper. He and his wife Karen O'Connell are vegetarian and happily reside with their formerly feral cat MeeMow.
Thank you, Patrick for the work you do. Your strip always makes me think... and smile.
Friday, September 10, 2010
Friends Don't Let Friends: Stress Over Dinner for Guests
I'm going to let you in on my favorite "company" dinner. Risotto.
Risotto is the perfect meal for when you are having guests over. You can easily make a large batch. It's easy to make and you can flavor it in a number of different ways. You can prepare it bit ahead and keep it warm on the stove. And by pairing it up with a steamed or grilled vegetable and maybe a salad, you have a beautifully presented meal.
Risotto even sounds a bit fussy and fancy but, here's a secret... it's just rice! Okay, it's really creamy tasting and amazing rice but it's not very complicated and you can't really mess it up. Plus it can be very inexpensive to make, which let's you have friends over more often.
Wednesday, September 8, 2010
Friends Don't Let Friends: Eat Canned Beans
Monday, August 30, 2010
Please, help my friends...
Inspired by the Oscar-winning feature documentary THE COVE, stars from film, TV and music band together to help save Japan's dolphins. Please sign the petition and help us get the word out, http://www.takepart.com/thecove
Tuesday, August 24, 2010
Killing for Convenience
McDonald's Mighty Kids Happy Meals
I just watched Super Size Me, again, and it compelled me to go and look at some of the actual nutritional information online. I never eat in fast food places like McDonald's, Burger King, Wendy's or Taco Bell, etc., so I wasn't really sure what they even served any more.
I started by looking at the ingredients for fries. It should be potatoes, oil and salt. Maybe some spices, right?
Nope. It was:
Potatoes, vegetable oil (canola oil, hydrogenated soybean oil, natural beef flavor [wheat and milk derivatives]*, citric acid [preservative]), dextrose, sodium acid pyrophosphate (maintain color), salt. Prepared in vegetable oil (Canola oil, corn oil, soybean oil, hydrogenated soybean oil with TBHQ and citric acid added to preserve freshness). Dimethylpolysiloxane added as an antifoaming agent.
Yikes!
Then I thought about all the kids eating this crap. But they have "healthy options" now, right? Like Apple Dippers with Caramel Dip. But what is possibly in that...
Well the so-called low fat caramel dip is made of: Corn syrup, sweetened condensed milk (milk, sugar), high fructose corn syrup, water, butter (cream, salt), sugar, salt, disodium phosphate, artificial flavors (vanillin, ethyl vanillin), caramel color, pectin, potassium sorbate (preservative).
That's a lot of sugar.
In looking at the two "meals" featured and targeted at kids, they seem pretty crappy.
If you feed your kid the McNuggets/Milk/Apple dippers option they are eating:
390 Calories, 15g of Fat & ZERO fiber
If you feed them the double cheeseburger/Milk/Apple dippers option they get:
640 Calories, 26g of Fat & only 2g of fiber
That is appalling. And I don't just mean the food and lack of anything decent nutrion-wise. I mean the fact that parents feed this garbage to their kids on a regular basis. I know plenty of parents, some stay-at-home moms, that choose to get this for their kids for lunch at least once a week. And this is in spite of the fact that nutritionists say you should never eat this stuff. Not to mention that the flesh of 100+ animals can be in your 1 burger patty. (um, gross!)
Children are more susceptible to absorbing toxins than adults. Why would any parent think that this is a good thing to give their kids?
But don't just listen to me...Sunday, August 22, 2010
Fast Food Snapshot
We watched Super Size Me again today. Fast food... GAG!
Friday, August 20, 2010
Vegan Beauty - Urban Decay's Vegan Color Palette
Image from Animal Friendly Shopping
I have not delved much into cosmetics here but I do consider it when I am shopping. I look for products with no animal ingredients or testing. The Be Nice to Bunnies app is great for when I'm shopping in the stores and I use the CCIC's Cruelty Free app, the Good Guide's barcode scanning app, or Don't Eat That app to make sense of all the ingredients.
But now more and more companies are making a point of stating they are vegan safe. Lindsay from Broke & Beautiful did a post today on Awakened Aesthetics on Urban Decay's new vegan eye shadow palatte. Animal Friendly Shopping did a review too.
Lime Crime has also just come out more eye shadows that are stated as containing no animal products. Their lip sticks do currently contain beeswax but I think they are looking into new formulations with out it. Beeswax is not often considered as an animal product (not sure why, bees are animals too) so always check the ingredients yourself no matter what the company says.
I don't buy a lot of make-up, so as I delve more into researching, I will share what I find out.
Buy the Urban Decay palatte here.
Wednesday, August 18, 2010
I salute you, Stephen
| The Colbert Report | Mon - Thurs 11:30pm / 10:30c | |||
| Better Know a Lobby - American Meat Institute | ||||
| http://www.colbertnation.com/ | ||||
| ||||
Okay, not only is this hilarious but it points out the real truth - humans are animals too. Why is it okay to kill some animals?
I'm sure we all get the joke and are not advocating eating people. But then, why is it right to kill and eat other feeling and thinking beings?
Thursday, August 12, 2010
Answering the Question about Why No Eggs
I keep seeing in your posts (and others like it) the consensus to give up eggs as well. I've been a vege for many years now (maybe 17yrs now) and I love eggs. But I've never had any guilt issues with buying eggs from free range farms. They don't harm anyone, the animals have good lives and the quality of the eggs are better. Rather than give up something which is a very good source of essential proteins etc., couldn't you just look into sourcing or using your own? Why the objection to (properly cared for) free range eggs?
I am very happy to answer this. I love discussion and to share our thoughts and perspective. I am going to talk some general answers and then my personal reasons.
There are many good reasons to give up eggs. There are health reasons (cholesterol and fat) and environmental reasons. There are many other readily available and much more healthful options for protein, so that is not really a good reason to me to keep eating eggs. There are also many other options for replacing eggs in recipes so I do not feel that they are needed there either.
In a better world, the eggs that hens lay would be naturally gathered and the hens would have lovely lives living outdoors, chasing bugs and having dust baths. I'm not going to go into the whole issue of keeping and managing the life cycles of animals, no matter how benign we may be as caretakers.
That is what free-range should mean.
However, almost all commercial eggs that are marketed as "free-range" or "cage-free" are not, especially here in the US. Not really. It is just a misleading marketing term. I feel that egg farms and the animals there go through more suffering than even animals raised for meat. The hens may not be crammed 7 to a wire cage the size of a file drawer they way most egg factory farms do. Instead they are crammed into airless, sunless buildings many times with their beaks and combs sliced off, little health care or even good food and water. Not to mention the abuse many factory farm workers do to these sensitive animals such as throwing, kicking, stomping on them, etc.
They are manipulated with lights and temperature to lay eggs year round until their bodies are totally spent. Their lifespans are a fraction of the 7 or so years a hen would live naturally. When they are not able to lay eggs anymore their bodies are ground up for lesser food sources like being fed to other chickens or dog/cat food.
Other reasons to not support the egg industry are the breeding practices. Hens are bred to produce and/or be meat. Many cannot even stand up under their own weight. Their bodies and legs become so deformed they cannot stand or walk. And when they drop to the ground or the floor of their cage, they are left to suffer and die. Workers throw them into trashcans, often still struggling to live, like rubbish.
Another "by-product" of the egg industry often overlooked, no matter how "humane", are the male chicks. From a purely statistical view about 50% of the chicks born will be male... Roosters. An egg company has no need for all of these millions of baby male chicks so what do they do? Well sometimes they throw them in to trashcans to suffer and suffocate. Sometimes they, as you can see here, throw them alive into giant grinders.
So to sum up the industry-related reasons, I think you should avoid eggs:
- Grinding up alive millions of baby male chicks
- Short suffering-filled lifespans
- Genetic manipulation
- No real free-range lifestyle
- No health care
- Physical abuse
- When they stop laying they are just killed
But let's say you find a farmer who does truly give his/her birds a free-range life? There are three questions you need to ask. 1) What happens to the hens they stop laying? 2) Where did he get the chicks from to start his flock? and 3) What happens to the male birds born when we wants to increase his flock?
#1
Will this person kill the hens when they stop laying eggs? Yes or No? How can you be sure?
#2
Did he order baby chicks from a breeder? Many people, even backyard chicken owners do this. This is just as bad. Animals are "produced" for this and males are still discarded. Many baby chicks die in transport. Still creating and contributing to suffering.
#3
What happens if he/she orders eggs to raise or decides to let his hens hatch their eggs? What happens if he gets a bunch of male chicks? It's hard to keep all of them in a small space. It can be done but males don't produce eggs so many farmers would not see the value in them... and kill them.
Isn't just easier to stop eating eggs or food with eggs in them? I think so!
And let me be clear, I am speaking this from the standpoint of someone who has 2 hens and could actually be eating eggs if I wanted too. But I don't. Mostly because I don't feel the need to any more.
Sure there is an ideal scenario. I think we have it actually.
We have two hens who were rescues. We didn't buy chicks or eggs to raise. We adopted them because they needed a home and we had the space and the ability to care for them. They live a natural life and will not be killed when they stop laying. They are not manipulated to keep laying in the winter through lights or temperature. They get the best food and health care we can give them. Our neighbors get probably the best eggs they'll ever find.
At the end of the day, for us, it's all about eliminating suffering, living lighter on the earth and living a healthy life. We aren't looking for loopholes. I think that consistency helps us and helps share what we stand for too.
I love to hear more from you and any other questions you may have.
Thanks!
Monday, August 9, 2010
Marketing Veganism
This is such a great article that I wanted to reprint it here. Bolding is my own.
Marketing Veganism
Posted on 2010/08/06 by Know Thank You
As vegans we tend to focus on a short list of things that get us really excited: great food that doesn’t have some horrible ingredient, politicians or scientific reports or movies that support our choices, cool clothing with a message we like, there’s all kinds of things that get our hearts pounding and our keyboards melting. And it’s great, because the vegan cookies and the factory farm movies and the Nail The Vivisectors t-shirts will be embraced by all of us. By all of our little 1% of the population.
So much of what we produce, what we wear, what we write, and say, and do, separates veganism from what everyone else is doing. And that’s kind of the point, isn’t it, but it also creates an “us against them” atmosphere that’s not always welcoming to everybody else. And what we really want to do is bring everybody else here, isn’t it? A lot of the time though we come across as preachy and judgmental. While everyone else is out there trying their best to ignore the terrible realities, there we go shoving it in their faces. Even if we have our facts right (and let’s face it, we do), not everyone else shares our morals. They are entitled to their own, even if we disagree with them. And a lot of the time, our in-your-face tactics turn people off. Rather than inform them, they get defensive, they ignore us, and our whole message is lost. The public often perceives us as being anti-establishment, and as opposing a lot of the things that they hold dear.
What we need to do is show the public that vegans aren’t anti-establishment, we’re pro-establishment! We love the establishment, because we love the public. We’re the public too! We love for the public to get what they want, and we love the companies that produce those things. Remember, every vegan business you can think of, without exception, operates within the laws and practices of modern business. Vegan businesses use those laws and practices to provide compassionate products and services to us and other people around the globe. We can’t possibly afford to be anti-establishment; we need to give vegan businesses all the support we can, so they can grow and show the rest of the establishment how it should be done. If we stop being anti-establishment, vegans can start being the leaders of positive change within the establishment.
So if a lot of vegan products, vegan films, vegan writing, and more make us appear separate from the rest of the world, how do we get back in? Back to where we all came from so we can talk to people there and bring them out? Basically, how do we get our message of compassion to the other 99% of America? How do we appeal to mainstream consumers – like us?
This used to be easy. Years ago the majority of American households were white, suburban, 2.4 rug rats, and got most of their news from the TV set. If we still had one type of audience now we could figure out pretty easily how to appeal to them. But that stereotypical American family began to change a few decades ago, and there’s no longer any average American household or average American consumer. The buying public now includes a much wider variety of ethnic groups, ages, professions, family situations, and other criteria that all impact the choices people make. What we want is for everyone to choose compassion, environment, and health, but unfortunately, the vast majority of people aren’t looking for these things.
When most consumers shop for window cleaning fluid, they just look at price and grab what’s on sale in the store. Occasionally they’ll have a brand preference. They don’t consider the hazardous chemicals, or the plastic bottle, or the fact that they could simply use vinegar instead and save even more money. The consumer wants to save money and doesn’t want to have to think about it.
When most consumers shop for bread, they usually pick a brand they prefer because they like the combination of price and flavor. There may be other brands with better flavor, but they often won’t buy them unless they’re on sale. The ingredients are almost never checked. They stick with a brand they know, despite any negative impact the production or consumption may have.
I’m vastly simplifying this, but you get the point. If you want to sell a vegan product to a random person who’s not vegan, you are likely to have greater success by highlighting qualities of the product that he or she can most relate to. If you’re selling window cleaner, try some alternate ads highlighting the wonderful scent, sparkle, or offering a special low price. If you’re selling vegan bread, try some alternate ads highlighting the wonderful flavor, freshness, or offering a special low price. Speak in terms they understand.
Remember the things that draw most people to veganism? Compassion, environment, and health. For many years we have shown a vegan lifestyle as a very effective way to both attain positive results in each of these areas and to address related chronic problems. The big stumbling block is that nearly 100% of our outreach hasn’t shown that we are successfully attaining positive results – we’re healthier, we recycle, we rescue etc etc – our outreach has instead highlighted that we vegans are locked in a fight with all the related chronic problems. Your average consumer isn’t looking for a fight. He doesn’t want to stand up to corporations. He doesn’t want to read labels. He doesn’t want to boycott. He doesn’t want to protest. He doesn’t want to hand out leaflets. He wants things easy. He doesn’t even want to have to think. Being explained very clearly that something is total nonsense and even life-threatening doesn’t stop people from doing it, in fact that can actually propel some people to make that choice. After years of campaigning and government warnings, people still start smoking each day and smoking related deaths continue. Despite how remarkably stupid they are, the senselessly violent stunts in films like Jackass are reproduced by people, and each year people die in the process. It seems as though people actually avoid knowledge, as if it’s too much work, and our media perpetuates this. Any television news program, once advertising, entertainment, opinion, and chit-chat have been removed, leaves very few – if any – facts for us to have to bother with. Mainstream consumers aren’t being informed; they’re being encouraged how to think.
Look at the advertising on television now and really cut it apart. You’ll find that most ads don’t tell us much about the product at all. Instead, they try to tell us about the people that use the product. We are meant to identify with those people or desire to be one of those people, and we can be! All we have to do is buy the product. Once again, the ads don’t inform, they create desire. What we need to do then is a better job of making veganism desirable. We all know that each and every one of us is healthier, is kinder to the environment, and just by choosing a vegan diet we save dozens of lives every year. Those are the kinds of messages that mainstream consumers are more accustomed to. Keeping things simple, positive, “new and improved,” and desirable: that’s the kind of message that drives decisions.
There will ALWAYS be a place for the hard-hitting exposure that some hard-working vegans give to abusive corporations and individuals. That type of abuse should not exist, and exposing it helps to bring about change. To be most effective changing the lives of mainstream America though we can learn something from the mass media that’s already doing so: do less informing of people, and more creating desire in people. “Give the customer what they want” is an overwhelmingly obvious rule of marketing. We tend to ignore that and instead put all our efforts into giving the customer what we want them to see and hear. That’s something like adults sending the kids to math class rather than healthy, compassionate people sharing their successes. Let’s tweak what we’re putting out there – sell our product a little better – and we’ll likely find more people will buy it.
Back to me> I think the information is important but also showing that I can cook, and cook great delicious easy meals is part of how I try to showcase being vegan. That there are other options.
How else can we help show this is the desirable way to live?
Tuesday, August 3, 2010
The Soul is the Same
"The Soul is the same in all living creatures;
although the body of each is different."
- Hippocrates






















